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Charities & Patient Organisations

Charities and patient organisations operate in a world where empathy and credibility are essential. Whether raising awareness, supporting fundraising initiatives, advocating for policy change, or educating patients and caregivers, the challenge lies in delivering clear, compassionate communication while maintaining accuracy and compliance. One Vision Health (OVH) helps charities and patient organisations connect with confidence, transforming complex health information into messaging that informs, inspires, and empowers communities.


Trusted by leading private healthcare providers

Charity & patient organisation marketing services

Our specialist private care marketing services…

Healthcare SEO

Increase your organic visibility, attract high-intent traffic,  
and build lasting trust with our world-class SEO service

Conversion Rate Optimisation

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Social media marketing

Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Video marketing

Get complete clarity on your digital performance, make better decisions, and drive measurable growth

Brand strategy & messaging

Increase your organic visibility, attract high-intent traffic,  
and build lasting trust with our world-class SEO service

Paid search

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Local SEO

Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Web analytics

Get complete clarity on your digital performance, make better decisions, and drive measurable growth

AI visibility

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Charity & patient organisation case studies

Veincentre // Content strategy

Strategic video marketing for a network of vein clinics

Veincentre have achieved a 55% increase in web page contact form conversions (August 2022)

50%+

Content engagement

30%+

Subscription
conversion rates

Faster

Access to information

DIGESTIVE HEALTH UK // Video conversion rate optimisation

Matching full-funnel video with search intent to increase conversions

Learn how we helped Digestive Health UK with a successful video conversion rate optimisation campaign.

11%+

Organic traffic

74%+

Search impressions

900%+

Assisted conversions

Numan // Video campaign

Boosting men’s health content engagement by 50%

Learn how we delivered a 30% increase in subscription conversion rates with a research-led video campaign.

50%+

Content engagement

30%+

Conversion rates

Faster

Access to information

DIGESTIVE HEALTH UK // Video conversion rate optimisation

Matching full-funnel video with search intent to increase conversions

Learn how we helped Digestive Health UK with a successful video conversion rate optimisation campaign.

11%+

Organic traffic

74%+

Search impressions

900%+

Assisted conversions

Spire // Video marketing

Shaping a premium health brand through expert-led video

As the UK’s second-largest private healthcare provider, continually elevating and maintaining a strong brand message is vital.

39

Hospitals

15

Treatment areas

400,000 +

Views (Oct 21)

Specsavers // Creative video campaign

Creative video campaign to reposition health services

Learn how we helped Specsavers reposition their retail service offering through a creative video campaign amplified with paid activity.

1.5m+

Video views

430%+

Page engagement

Higher

Brand awareness

King Edward VII // Video SEO

King Edward VII Hospital – Strategic Video SEO

Discover how we helped an established brand increase self-pay conversions with strategic video content.

160+

Videos

3,900+

Organic video traffic

57%+

Enquiry conversions

Rocket Medical // Video marketing

Rocket Homecare – A New Model For Patient Discharge

Rocket manufactures pulmonary medical equipment used in hospital wards and at home.

50%

Reduction in time
to discharge

X60

NHS hospitals

3,000

Patients managed

University Hospital Of South Manchester // Video marketing

Transforming medical training with an innovative app

Learn how we devised an innovative app that tracks trainee pulmonary specialists’ progress, saving time and improving communication.

1m+

Video views

2x

Exposure of services

200%+

Web traffic

Focal Therapy // Web design and paid search

Focal Therapy – Strategic Website Strategy

Discover how we developed the brand and website for a world-leading localised prostate cancer treatment centre.

78%+

Increase in qualified leads

40%

Uplift in new site users

x2

Improved conversion

Cynosure Lutronic // Paid search

Cynosure Lutronic – Strategic Search Campaign

Discover how we helped a leading dermatology brand with lead generation for its skin rejuvenation devices.

121%+

Increase in qualified leads

52%

Uplift in new site users

x2

Improved conversion

What charities & patient organisation leaders say

“The creative approach taken by One Vision was distinct and well considered. We very much enjoyed working with the team, and the results speak for themselves. We will be using them again for our subsequent campaigns.” 

v

Vicky Allen

Marketing Manager – Specsavers

“Website traffic is doubling month on month, which suggests the strategy is working and users are getting what they need.” 

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Dr Sarmed Sami

Founder – Digestive Health UK

“The video campaigns have helped position us as an authority in high-quality patient education and reinforce our message of patient-centred care. The content has been very well received by both patients and stakeholders.” 

d

David Cox

Group Marketing Director – Spire Healthcare

“The hard work, consistency, and commitment have played a huge role in some of our most important successes!”

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Iva Tcolova

Marketing Manager – Pulmonx / EMEA 

Charities & patient organisation marketing FAQ videos

Explore other healthcare sectors

Private practice & clinics

Increase your organic visibility, attract high-intent traffic,  
and build lasting trust with our world-class SEO service

Pharma & biotech

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Medical devices & MedTech

Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Begin elevating your healthcare communication

Let’s reshape patient
outcomes today