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Analytics

Get complete clarity on your digital performance, make better decisions, and drive measurable growth with our world-class Analytics service, designed specifically to the healthcare industry. We help healthcare organisations, from private clinics to pharmaceutical and MedTech companies, to develop robust., privacy-conscious and compliant analytics frameworks that turn complex healthcare data into clear, actionable insight.

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Trusted by leading private healthcare providers

250+

Healthcare clients served

47%

Average conversion lift

1200+

A/B tests conducted

98%

Client retention rate

What we offer

Our expert Analytics service combines deep technical expertise, healthcare industry knowledge, and strategic insight, working together to help you make better decisions and improve your organisation’s results. Improve clarity, accountability and growth with accurate, compliant and strategically-implemented analytics infrastructure. 

Analytics Implementation

Ensure your tracking infrastructure is accurate, compliant and built for long-term performance. We configure analytics platforms to provide reliable insights across complex healthcare journeys.

  • Advanced tracking and configuration 
  • Event, goal and funnel setup 
  • Privacy-conscious measurement frameworks

Conversion & Journey Tracking

Get a better understanding of how patients and stakeholders interact with your website, from their first touchpoint to booking, registration or enquiry.

  • Funnel and pathway analysis 
  • Booking and form tracking 
  • Multi-touch attribution insights 

Marketing Performance Analytics

Identify which channels, campaigns and content drive the most important metrics for your organisation, not just traffic. 

  • Channel performance reporting 
  • Cost-per-acquisition and ROI tracking 
  • Campaign optimisation insights 

Data Strategy & KPI Frameworks

Align your teams around a common set of key performance indicators, tailored for your organisation’s strategic objectives and regulatory environment.

  • KPI framework development 
  • Data integration strategy 
  • Executive-ready reporting

Dashboards & Reporting

Turn complex data into intuitive dashboards and monthly reports, to enable support confident, data-led decision making.

  • Custom dashboards 
  • Automated reporting 
  • Clear performance summaries

Continuous Optimisation

Move beyond reporting and into continuous improvement, using performance data to drive iterative optimisation and compound growth.

  • Insight-led recommendations 
  • Performance review cycles 
  • Strategic optimisation roadmap

Analytics Case Studies

Superdrug // Social advertising strategy

Creative social campaign for a leading online pharmacy

Learn how we helped Superdrug launch a paid social ad campaign that focused on the message of convenience and speed of delivery.

600% +

ROAS

9m +

People reached

100,000 +

Conversions (Oct ’22)

Read full case study

COLOPLAST // SEO Strategy

HCP-centred SEO strategy to inform a global launch

Learn how we helped Coloplast with a customer-focused SEO strategy to inform a global product launch.

240%+

Content engagement

68%+

Conversions

Faster

Access to information

Read full case study

DIGESTIVE HEALTH UK // Video conversion rate optimisation

Matching full-funnel video with search intent to increase conversions

Learn how we helped Digestive Health UK with a successful video conversion rate optimisation campaign.

11%+

Organic traffic

74%+

Search impressions

900%+

Assisted conversions

Read full case study

View all case studies

What Our Analytics Clients Say

“The creative approach taken by One Vision was distinct and well considered. We very much enjoyed working with the team, and the results speak for themselves. We will be using them again for our subsequent campaigns.” 

v

Vicky Allen

Marketing Manager – Specsavers

“Website traffic is doubling month on month, which suggests the strategy is working and users are getting what they need.” 

s

Dr Sarmed Sami

Founder – Digestive Health UK

“The video campaigns have helped position us as an authority in high-quality patient education and reinforce our message of patient-centred care. The content has been very well received by both patients and stakeholders.” 

d

David Cox

Group Marketing Director – Spire Healthcare

“The hard work, consistency, and commitment have played a huge role in some of our most important successes!”

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Iva Tcolova

Marketing Manager – Pulmonx / EMEA 

Healthcare SEO FAQ videos

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Begin elevating your healthcare communication

Let’s reshape patient
outcomes today

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