Pharmaceutical & Biotech companies
Pharmaceutical and biotech organisations are navigating a fast-changing landscape where trust, clarity, and compliant communication matter more than ever. One Vision Health (OVH) supports pharma and biotech medical engagement across research, medical affairs, patient education, and post-approval communication, using technology built for clarity, compliance, and impact.
Pharma & Biotech marketing services
Our specialist pharma & biotech marketing services…

Healthcare SEO
Increase your organic visibility, attract high-intent traffic,
and build lasting trust with our world-class SEO service

Conversion Rate Optimisation
Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Social media marketing
Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Video marketing
Get complete clarity on your digital performance, make better decisions, and drive measurable growth

Brand strategy & messaging
Increase your organic visibility, attract high-intent traffic,
and build lasting trust with our world-class SEO service

Paid search
Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Local SEO
Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Web analytics
Get complete clarity on your digital performance, make better decisions, and drive measurable growth

AI visibility
Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation
Pharma & biotech case studies
Pulmonx // Content strategy
Growing an engaged Facebook community of 58,000+
Learn how we delivered a highly engaged Facebook community of over 58,000 for Pulmonx, makers of the Zephyr® Valve.
58,000+
Followers
18%+
Post engagement rates
12,508
Self tests
URGO MEDICAL // Social media marketing
Targeted social media campaign for nurse education
Discover how we used strategic imagery and targeting for a hard-to-reach audience in this lead generation.
200+
Relevant leads
14%+
Reduction in CPA
20%+
Monthly reach
Numan // Video campaign
Boosting men’s health content engagement by 50%
Learn how we delivered a 30% increase in subscription conversion rates with a research-led video campaign.
50%+
Content engagement
30%+
Conversion rates
Faster
Access to information
The Royal Marsden // Video SEO strategy
Video SEO to engage patients and HCPs
Learn how we helped The Royal Marsden launch Private Care at Cavendish Square, driving relevant traffic and engaging patients.
58,000+
Followers
18%+
Post engagement rates
12,508
Self tests
King Edward VII // Video SEO
King Edward VII Hospital – Strategic Video SEO
Discover how we helped an established brand increase self-pay conversions with strategic video content.
160+
Videos
3,900+
Organic video traffic
57%+
Enquiry conversions
Specsavers // Creative video campaign
Creative video campaign to reposition health services
Learn how we helped Specsavers reposition their retail service offering through a creative video campaign amplified with paid activity.
1.5m+
Video views
430%+
Page engagement
Higher
Brand awareness
Veincentre // Content strategy
Strategic video marketing for a network of vein clinics
Veincentre have achieved a 55% increase in web page contact form conversions (August 2022)
50%+
Content engagement
30%+
Subscription
conversion rates
Faster
Access to information
Spire // Video marketing
Shaping a premium health brand through expert-led video
As the UK’s second-largest private healthcare provider, continually elevating and maintaining a strong brand message is vital.
39
Hospitals
15
Treatment areas
400,000 +
Views (Oct 21)
North West Lung Centre Charity // Video marketing
Decision aid that 95% of MPE patients found helpful
Learn how we delivered an accessible, animated decision-making tool that empowered MPE patients to make better decisions about their care.
95%
Users rate content
as helpful
81%
Completion rate
National
Uptake across multiple
NHS Trusts
Focal Therapy // Web design and paid search
Focal Therapy – Strategic Website Strategy
Discover how we developed the brand and website for a world-leading localised prostate cancer treatment centre.
78%+
Increase in qualified leads
40%
Uplift in new site users
x2
Improved conversion
Cynosure Lutronic // Paid search
Cynosure Lutronic – Strategic Search Campaign
Discover how we helped a leading dermatology brand with lead generation for its skin rejuvenation devices.
121%+
Increase in qualified leads
52%
Uplift in new site users
x2
Improved conversion
Abbvie // Social media campaign
Abbvie – Creative social media campaign
Discover how we created a suite of short-form, easy-to-digest social media assets, including videos and animations.
40%+
Web traffic
14%+
Content conversion
3+
Channel formats
What pharma & biotech leaders say
“The creative approach taken by One Vision was distinct and well considered. We very much enjoyed working with the team, and the results speak for themselves. We will be using them again for our subsequent campaigns.”
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Vicky Allen
Marketing Manager – Specsavers
“Website traffic is doubling month on month, which suggests the strategy is working and users are getting what they need.”
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Dr Sarmed Sami
Founder – Digestive Health UK
“The video campaigns have helped position us as an authority in high-quality patient education and reinforce our message of patient-centred care. The content has been very well received by both patients and stakeholders.”
d
David Cox
Group Marketing Director – Spire Healthcare
“The hard work, consistency, and commitment have played a huge role in some of our most important successes!”
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Iva Tcolova
Marketing Manager – Pulmonx / EMEA
Pharma & biotech marketing FAQ videos
Explore other healthcare sectors

Private practice & clinics
Increase your organic visibility, attract high-intent traffic,
and build lasting trust with our world-class SEO service

Medical devices & MedTech
Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Charities & patient organisations
Get complete clarity on your digital performance, make better decisions, and drive measurable growth
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