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Pharmaceutical & Biotech companies 

Pharmaceutical and biotech organisations are navigating a fast-changing landscape where trust, clarity, and compliant communication matter more than ever. One Vision Health (OVH) supports pharma and biotech medical engagement across research, medical affairs, patient education, and post-approval communication, using technology built for clarity, compliance, and impact.  


Trusted by leading private healthcare providers

Pharma & Biotech marketing services

Our specialist pharma & biotech marketing services…

Healthcare SEO

Increase your organic visibility, attract high-intent traffic,  
and build lasting trust with our world-class SEO service

Conversion Rate Optimisation

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Social media marketing

Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Video marketing

Get complete clarity on your digital performance, make better decisions, and drive measurable growth

Brand strategy & messaging

Increase your organic visibility, attract high-intent traffic,  
and build lasting trust with our world-class SEO service

Paid search

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Local SEO

Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Web analytics

Get complete clarity on your digital performance, make better decisions, and drive measurable growth

AI visibility

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Pharma & biotech case studies

Pulmonx // Content strategy

Growing an engaged Facebook community of 58,000+

Learn how we delivered a highly engaged Facebook community of over 58,000 for Pulmonx, makers of the Zephyr® Valve.

58,000+

Followers

18%+

Post engagement rates

12,508

Self tests

URGO MEDICAL // Social media marketing

Targeted social media campaign for nurse education

Discover how we used strategic imagery and targeting for a hard-to-reach audience in this lead generation.

200+

Relevant leads

14%+

Reduction in CPA

20%+

Monthly reach

Numan // Video campaign

Boosting men’s health content engagement by 50%

Learn how we delivered a 30% increase in subscription conversion rates with a research-led video campaign.

50%+

Content engagement

30%+

Conversion rates

Faster

Access to information

The Royal Marsden // Video SEO strategy

Video SEO to engage patients and HCPs

Learn how we helped The Royal Marsden launch Private Care at Cavendish Square, driving relevant traffic and engaging patients.

58,000+

Followers

18%+

Post engagement rates

12,508

Self tests

King Edward VII // Video SEO

King Edward VII Hospital – Strategic Video SEO

Discover how we helped an established brand increase self-pay conversions with strategic video content.

160+

Videos

3,900+

Organic video traffic

57%+

Enquiry conversions

Specsavers // Creative video campaign

Creative video campaign to reposition health services

Learn how we helped Specsavers reposition their retail service offering through a creative video campaign amplified with paid activity.

1.5m+

Video views

430%+

Page engagement

Higher

Brand awareness

Veincentre // Content strategy

Strategic video marketing for a network of vein clinics

Veincentre have achieved a 55% increase in web page contact form conversions (August 2022)

50%+

Content engagement

30%+

Subscription
conversion rates

Faster

Access to information

Spire // Video marketing

Shaping a premium health brand through expert-led video

As the UK’s second-largest private healthcare provider, continually elevating and maintaining a strong brand message is vital.

39

Hospitals

15

Treatment areas

400,000 +

Views (Oct 21)

North West Lung Centre Charity // Video marketing

Decision aid that 95% of MPE patients found helpful

Learn how we delivered an accessible, animated decision-making tool that empowered MPE patients to make better decisions about their care.

95%

Users rate content
as helpful

81%

Completion rate

National

Uptake across multiple
NHS Trusts

Focal Therapy // Web design and paid search

Focal Therapy – Strategic Website Strategy

Discover how we developed the brand and website for a world-leading localised prostate cancer treatment centre.

78%+

Increase in qualified leads

40%

Uplift in new site users

x2

Improved conversion

Cynosure Lutronic // Paid search

Cynosure Lutronic – Strategic Search Campaign

Discover how we helped a leading dermatology brand with lead generation for its skin rejuvenation devices.

121%+

Increase in qualified leads

52%

Uplift in new site users

x2

Improved conversion

Abbvie // Social media campaign

Abbvie – Creative social media campaign

Discover how we created a suite of short-form, easy-to-digest social media assets, including videos and animations.

40%+

Web traffic

14%+

Content conversion

3+

 Channel formats

What pharma & biotech leaders say

“The creative approach taken by One Vision was distinct and well considered. We very much enjoyed working with the team, and the results speak for themselves. We will be using them again for our subsequent campaigns.” 

v

Vicky Allen

Marketing Manager – Specsavers

“Website traffic is doubling month on month, which suggests the strategy is working and users are getting what they need.” 

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Dr Sarmed Sami

Founder – Digestive Health UK

“The video campaigns have helped position us as an authority in high-quality patient education and reinforce our message of patient-centred care. The content has been very well received by both patients and stakeholders.” 

d

David Cox

Group Marketing Director – Spire Healthcare

“The hard work, consistency, and commitment have played a huge role in some of our most important successes!”

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Iva Tcolova

Marketing Manager – Pulmonx / EMEA 

Pharma & biotech marketing FAQ videos

Explore other healthcare sectors

Private practice & clinics

Increase your organic visibility, attract high-intent traffic,  
and build lasting trust with our world-class SEO service

Medical devices & MedTech

Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies

Charities & patient organisations

Get complete clarity on your digital performance, make better decisions, and drive measurable growth

Begin elevating your healthcare communication

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