Reaching new markets with a full-funnel strategy

To accelerate growth across the UK, Europe, and the Middle East, a leading dermatology brand needed to scale lead generation for its skin rejuvenation devices.

Challenge

The core challenge was to reach and convert new customer, specifically clinics and specialists unfamiliar with the brand, while navigating complex regional regulations, cultural sensitivities and maintaining momentum with existing prospects. The strategy had to balance compliant, locally relevant messaging with commercial performance.

Approach

We launched a refreshed cross-channel strategy to reach and convert new audiences across key markets, whilst ensuring regional regulations and cultural sensitivities were at the forefront of all content. This included:​

• Targeted paid social with localised creative to engage untapped prospects.​
• Optimised search to capture high-intent HCP queries.​
• Integrated Performance Max to leverage machine learning and cross-channel signals for improved conversion.