The internet is a crowded place and competition is high, particularly for healthcare organisations. Standing out from the crowd can be a challenge. One tactic to use is healthcare PPC, using paid-for ads to attract visitors to your website. SEO is different in that it aims to attract these visitors organically: This means using other ways to boost your Google ranking and ensure your target audience can easily find your website.
At One Vision Health, we believe SEO for healthcare should blend seamlessly into all of your content. It should be effective in increasing traffic and website enquiries – but shouldn’t detract from the overall quality and tone of your branding. This is why our healthcare SEO experts work closely with our healthcare content and marketing experts, to ensure all boxes are ticked. After all, there’s no point attracting visitors to your site – we also want them to stick around and, ultimately, choose your services over a rival brand’s.
Our approach to healthcare SEO usually begins with looking at how your website is currently performing. These date-led insights mean we can identify any areas that need an extra push, build on those that are already doing well, and maximise potential to promote your services across the board. We will also look at how your target audience is searching for healthcare information online, so we can develop SEO and healthcare content strategies to ensure your website is capturing as many of these as possible.
Effective SEO for healthcare is not a single exercise, however. It’s often an evolution that requires frequent tweaks and check-ups, particularly when changes to SEO rules and patterns occur. As a specialist healthcare SEO agency, we can help monitor the ongoing performance of your website as well as keeping track of Google search trends that could be relevant to your brand.