Shaping A Premium Health Brand Through Expert-Led Video

As the UK’s second largest private healthcare provider continually elevating and maintaining a strong brand message is vital.

Challenge

Focusing on multi-channel branded video content, the goal for this project was to transform Spire’s core positioning and to create a seamless and consistent ‘visual journey’ that effectively conveyed the Spire brand.

Approach

We helped Spire Healthcare develop a video brand strategy for their network of 38 UK hospitals. This creative video animation and expert-led interview content. These were developed for multiple stages of the patent information journey and were utilised to enrich the brand’s online presence and customer engagement. ​