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Video Marketing & SEO Services

Increase your organic visibility, drive relevant traffic and build user trust, with our world-class Video Marketing & Video SEO service, tailored specifically to the healthcare industry 


Trusted by leading private healthcare providers

250+

Healthcare clients served

47%

Average conversion lift

1200+

A/B tests conducted

98%

Client retention rate

What we offer

Our renowned video marketing service combines user-centric content strategy, deep medical expertise, and world-class technical excellence, all working in tandem to help you drive real-world impact and improve your outcomes. Build user trust, improve information delivery, and drive acquisition, conversion and retention, with clinically-approved, expert-led video content that integrates directly into your website. 

Video Content Strategy

Address real user needs and questions with a content strategy devised by our team of medical experts.

  • User-centric content strategy 
  • Increase retention and reduce distractions 
  • Avoid medical misinformation 

Clinical Approval

Our video solutions provide detail about the medical experts that created and clinically approved your video content. 

  • Clinical Review’ badge 
  • Expert credentials and biographies 
  • Visible and compliant review history  

SEO & GEO Optimisation

Our world-class technical implementation is optimised for SEO & AI visibility, built for  
humans and crawlers alike.

  • Visible transcript and summary for SEO & accessibility 
  • Crawlable by search engines & LLMs 
  • Core Web Vitals-friendly 

E-E-A-T Optimisation

Demonstrate Experience, Expertise, Authoritativeness & Trustworthiness – critical  
for medical content to be trusted by search engines like Google

  • Medically-approved sources 
  • World-class structured data 
  • Optimised expert bio pages 

Multi-channel Marketing

Repurpose videos across multiple channels and touchpoints to maximise the ROI of video content, and support users at every stage of their healthcare journey  

  • Amplify reach with social media  
  • Distribute across owned channels 
  • Drive brand awareness on YouTube

Analytics & Reporting

Gain insights into the video content that resonates most with your users, through real-time video performance dashboards, monthly reports and event tracking

  • Dashboards and reports 
  • Native video event tracking 
  • Identify trends and adapt accordingly  

Video Marketing and SEO Case Studies

King Edward VII // Video SEO

King Edward VII Hospital – Strategic Video SEO

Discover how we helped an established brand increase self-pay conversions with strategic video content.

160+

Videos

3,900+

Organic video traffic

57%+

Enquiry conversions

Veincentre // Content strategy

Strategic video marketing for a network of vein clinics

Veincentre have achieved a 55% increase in web page contact form conversions (August 2022)

50%+

Content engagement

30%+

Subscription
conversion rates

Faster

Access to information

Specsavers // Creative video campaign

Creative video campaign to reposition health services

Learn how we helped Specsavers reposition their retail service offering through a creative video campaign amplified with paid activity.

1.5m+

Video views

430%+

Page engagement

Higher

Brand awareness

Numan // Video campaign

Boosting men’s health content engagement by 50%

Learn how we delivered a 30% increase in subscription conversion rates with a research-led video campaign.

50%+

Content engagement

30%+

Conversion rates

Faster

Access to information

What Our Video SEO Clients Say

“The creative approach taken by One Vision was distinct and well considered. We very much enjoyed working with the team, and the results speak for themselves. We will be using them again for our subsequent campaigns.” 

v

Vicky Allen

Marketing Manager – Specsavers

“Website traffic is doubling month on month, which suggests the strategy is working and users are getting what they need.” 

s

Dr Sarmed Sami

Founder – Digestive Health UK

“The video campaigns have helped position us as an authority in high-quality patient education and reinforce our message of patient-centred care. The content has been very well received by both patients and stakeholders.” 

d

David Cox

Group Marketing Director – Spire Healthcare

“The hard work, consistency, and commitment have played a huge role in some of our most important successes!”

i

Iva Tcolova

Marketing Manager – Pulmonx / EMEA 

Video Marketing & SEO FAQ videos

Related services

Healthcare SEO

Increase your organic visibility, attract high-intent traffic,  
and build lasting trust with our world-class SEO service

Conversion Rate Optimisation

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Local SEO

Increase your visibility in local search, attract high-intent patients, and grow your practice with our world-class Local SEO service

Web analytics

Get complete clarity on your digital performance, make better decisions, and drive measurable growth

Begin elevating your healthcare communication

Let’s reshape patient
outcomes today