Strategic
Video SEO

The UK’s Leading Vein Clinic — Created With The Sole Focus To Provide Excellent Varicose Vein Treatments.

Challenge

Veincentre is one of Europes leading clinic groups specialising in state of the art treatment for varicose veins. Following the launch of a new website they were looking for a video campaign to help drive higher brand engagement and deliver qualified website enquiries for a number of new centres across the UK.

Approach

Following our customer research audit we identified that patients were increasingly searching for specific questions on treatment options and long term outcomes. The video focused strategy involved creating SEO optimised videos to drive qualified enquiries for these specific Google searches. Expert interviews and animations were used to provide helpful information and advice to patients looking for their services and to promote their message of patient centred care. Our digital audit highlighted priority landing page opportunities for improving both search performance and enquiry conversions across their range of treatments. ​