Home » Services » Paid Search (PPC)

Paid Search (PPC) for Healthcare Organisations

Drive high-intent traffic, boost qualified enquiries, and accelerate your growth with our world-class Paid Search (PPC) service, designed specifically for healthcare organisations. Whether you’re a private clinic, hospital group, pharmaceutical company, patient organisation or another healthcare business, our Paid Search campaigns will drive the right traffic at the right time.

Schedule consultation
See our work


Trusted by leading private healthcare providers

250+

Healthcare clients served

47%

Average conversion lift

1200+

A/B tests conducted

98%

Client retention rate

What we offer

Our healthcare PPC service is designed to drive high-quality traffic to your website at the best ROI possible – capturing demand, minimising waste, and delivering consistent growth with campaigns optimised for the nuances of healthcare marketing. 

Healthcare PPC Strategy

Reach patients, clinicians and stakeholders who are actively searching for your services, with a carefully structured paid search strategy that meets your users’ search intent, and regulatory requirements. 

  • Healthcare-specific keyword research
  • Full-funnel campaign structuring
  • Competitor and market opportunity analysis

Google Ads & Microsoft Ads Management

We design, deliver and manage highly effective paid search campaigns across search networks, maximising the ROI of your budget by investing in the areas that deliver the greatest return  

  • Search, Performance Max and remarketing campaigns
  • Location-based and multi-site targeting
  • Continuous bid and budget optimisation 

Compliance & Risk-Aware Campaign Design

Our medical experts and channel experts work together to ensure that your campaigns are effective while minimising risk, and meeting compliance requirements.

  • Ad copy aligned with healthcare guidelines 
  • Sensitive category management 
  • Governance-aware landing page recommendations

Conversion-Focused Landing Pages

No matter how good an ad is, ad clicks alone can’t drive growth for your organisation. We optimise your landing pages too to deliver the best possible Quality Score, user experience, and conversion rate. 

  • Landing page UX optimisation 
  • Conversion rate optimisation (CRO) 
  • A/B testing and performance iteration

Retargeting & Audience Segmentation

Stay front-of-mind in your highest-value, engaged users, and support them through complex healthcare decision-making journeys. 

  •  Audience segmentation and layering 
  • Remarketing and retargeting campaigns 
  • Cross-channel audience alignment 

Analytics & Performance Reporting

Understand the key drivers of ROI and how to maximise the effectiveness of your paid search activity, with clear reporting and actionable insights.  

  • Custom dashboards and reporting 
  • Conversion and attribution tracking 
  • Continuous optimisation roadmap 

Paid Search Case Studies

Cynosure Lutronic // Paid search

Cynosure Lutronic – Strategic Search Campaign

Discover how we helped a leading dermatology brand with lead generation for its skin rejuvenation devices.

121%+

Increase in qualified leads

52%

Uplift in new site users

x2

Improved conversion

Read full case study

Focal Therapy // Web design and paid search

Focal Therapy – Strategic Website Strategy

Discover how we developed the brand and website for a world-leading localised prostate cancer treatment centre.

78%+

Increase in qualified leads

40%

Uplift in new site users

x2

Improved conversion

Read full case study

View all case studies

What Our PPC Clients Say

“The creative approach taken by One Vision was distinct and well considered. We very much enjoyed working with the team, and the results speak for themselves. We will be using them again for our subsequent campaigns.” 

v

Vicky Allen

Marketing Manager – Specsavers

“Website traffic is doubling month on month, which suggests the strategy is working and users are getting what they need.” 

s

Dr Sarmed Sami

Founder – Digestive Health UK

“The video campaigns have helped position us as an authority in high-quality patient education and reinforce our message of patient-centred care. The content has been very well received by both patients and stakeholders.” 

d

David Cox

Group Marketing Director – Spire Healthcare

“The hard work, consistency, and commitment have played a huge role in some of our most important successes!”

i

Iva Tcolova

Marketing Manager – Pulmonx / EMEA 

Healthcare PPC FAQ videos

Related services

Healthcare SEO

Increase your organic visibility, attract high-intent traffic,  
and build lasting trust with our world-class SEO service

Learn more

Conversion Rate Optimisation

Turn more of your existing traffic into measurable growth with Conversion Rate Optimisation

Learn more

Local SEO

Increase your visibility in local search, attract high-intent patients, and grow your practice with our world-class Local SEO service

Learn more

Web analytics

Get complete clarity on your digital performance, make better decisions, and drive measurable growth

Learn more

Begin elevating your healthcare communication

Let’s reshape patient
outcomes today

Book a meeting