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Social Media Marketing for Healthcare Organisations

Build trust and brand awareness, and engage the right audiences, with tried and tested Social Media Marketing strategies, designed specifically for healthcare organisations. From private clinics and hospitals to pharma, MedTech and patient organisations, we create compliant, medically-responsible social campaigns that strengthen brand authority, support patient education, and drive awareness, acquisition and retention.

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Trusted by leading private healthcare providers

250+

Healthcare clients served

47%

Average conversion lift

1200+

A/B tests conducted

98%

Client retention rate

What we offer

Our specialist healthcare social media service combines patient insight, medical knowledge, regulatory awareness and channel expertise to deliver meaningful and sustainable growth. Educate your audience, build and community trust, amplify your content and drive share of mind, while maintaining compliance and protecting your brand’s reputation. 

Healthcare Social Media Strategy

Address real audience needs with a strategy grounded in patient journeys, empathy mapping and sector-specific insight. We identify the platforms, formats and messaging that best align with your goals. 

  • Audience and persona mapping 
  • Platform and channel strategy 
  • Campaign and content calendar planning

Responsible Content Creation

Deliver accurate, trustworthy content that educates and engages your audience without oversimplifying or resorting to clickbait. Our healthcare experts ensure messaging is responsible, evidence-informed and aligned with regulatory standards. 

  • Expert-led content development 
  • Medical accuracy and governance awareness 
  • Patient-safe educational content 

Paid Social Campaigns

Accelerate your growth and reach high-intent audiences with targeted paid campaigns, tailored for healthcare environments. 

  • Conversion-focused paid social strategy 
  • Audience targeting and segmentation 
  • Budget optimisation and ROI tracking 

Community Management & Reputation Protection

Drive engagement and share of mind, while preparing your brand for visibility in AI Search, by building a community on Social. Protect your audience and brand with proactive moderation. 

  •  Community engagement and trust-building 
  • Reputation monitoring 
  • Content moderation

Video-First Social Content

Leverage short-form and long-form video to increase engagement and retention across platforms. Repurpose on-site, expert-led video content across multiple channels to maximise its reach and ROI. 

  • Short-form educational clips 
  • Expert Q&A and FAQ formats 
  • Platform-native video optimisation 

Analytics & Performance Reporting

Understand what drives engagement and where to optimise further with transparent reporting and actionable insights. 

  • Custom real-time dashboards and reporting 
  • Engagement and conversion tracking 
  • Continuous optimisation roadmap

Social Media Case Studies

Pulmonx // Content strategy

Growing an engaged Facebook community of 58,000+

Learn how we delivered a highly engaged Facebook community of over 58,000 for Pulmonx, makers of the Zephyr® Valve.

58,000+

Followers

18%+

Post engagement rates

12,508

Self tests

Read full case study

Abbvie // Social media campaign

Abbvie – Creative social media campaign

Discover how we created a suite of short-form, easy-to-digest social media assets, including videos and animations.

40%+

Web traffic

14%+

Content conversion

3+

 Channel formats

Read full case study

View all case studies

What Our Social Media Clients Say

“The creative approach taken by One Vision was distinct and well considered. We very much enjoyed working with the team, and the results speak for themselves. We will be using them again for our subsequent campaigns.” 

v

Vicky Allen

Marketing Manager – Specsavers

“Website traffic is doubling month on month, which suggests the strategy is working and users are getting what they need.” 

s

Dr Sarmed Sami

Founder – Digestive Health UK

“The video campaigns have helped position us as an authority in high-quality patient education and reinforce our message of patient-centred care. The content has been very well received by both patients and stakeholders.” 

d

David Cox

Group Marketing Director – Spire Healthcare

“The hard work, consistency, and commitment have played a huge role in some of our most important successes!”

i

Iva Tcolova

Marketing Manager – Pulmonx / EMEA 

Social Media FAQ videos

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Begin elevating your healthcare communication

Let’s reshape patient
outcomes today

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