CASE STUDIES
Launching a new private cancer care service
Learn how we helped The Royal Marsden launch Private Care at Cavendish Square, driving relevant traffic and engaging patients and HCPs with video SEO.
Challenge
Prestigious cancer centre, The Royal Marsden, asked us to help them launch Private Care at Cavendish Square, a new diagnostic and treatment centre for private cancer patients. We were challenged with building a search and paid media strategy to attract self-pay patients and raise awareness among referring GPs.
Approach
We delivered a video-first SEO content strategy, meeting high-intent patient searches around private cancer care. First we wrote, published and optimised tumour specific landing pages. Then, using AnswerPack Reach, we published a library of short-form videos answering patient questions.
Results
We’ve achieved a 40% uplift in relevant organic traffic since the start of the campaign. Our video strategy successfully delivers qualified website traffic in response to specific patient searches. We have grown self-pay patient enquiries by a healthy 15 – 20% month on month.
