CASE STUDIES

A customer-focused SEO strategy to inform a global product launch

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“The team’s sector-specific knowledge and customer-centric approach to SEO is driving more customer conversations and has put us in a great position to deliver better experiences for our professional audiences into the future.”

C

Charles Ruigrok

Head of Digital Activation

Learn how we created a HCP-centred SEO strategy to inform a global launch.

Challenge

Coloplast is a multinational company that manufactures and markets urology products across 53 international markets. Following the launch of their Global Professionals website, the Coloplast team approached us to develop an SEO strategy for their ostomy and continence products.

Approach

Coloplast is a multinational company that manufactures and markets urology products across 53 international markets. Following the launch of their Global Professionals website, the Coloplast team approached us to develop an SEO strategy for their ostomy and continence products.

Results

The campaign to date has led to a significant increase in traffic and customer interactions from key audiences across its clinical product range and collaboration platforms.

increase in content
engagement

240%

increase in conversions

68%

access to information

Faster

Case Studies

60,000+ engaged COPD patients

320% increase in brand engagement

95% of patients found the content helpful

 58% uplift in organic traffic

Reached over 9 million users

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