CASE STUDIES
Creative social campaign
To support the commercial launch of a new online doctor service within highly regulated and competitive OTC categories, such as bowel, bladder, and sexual health, the client required a compliant social campaign that could cut through digital noise, build trust, and drive measurable action.
Challenge
The challenge was to deliver an approach that balanced sensitivity with performance, regulatory alignment, and effective target audience engagement in a crowded market.
Approach
Following in-depth groundwork, including competitor analysis, audience profiling, and creative exploration, we launched a paid social campaign built on three strategic pillars:
- Audience-centric messaging: Highlighted convenience, speed, and discretion through relatable, real-life scenarios.
- Creative differentiation: Used authentic storytelling to normalise conversations around stigmatised conditions.
- Multi-format delivery: Deployed static, carousel, and video ads to drive users through awareness, consideration, and action.
Results
- Reached over 9 million targeted users across key OTC categories.
- Achieved 100,000+ conversions, driving significant measurable action.
- Delivered a compliant, trusted campaign that successfully balanced regulatory requirements with audience engagement in a competitive digital environment.
