CASE STUDIES
Flexible mobile learning hub
For many HCPs, accessing CPD-accredited content is vital but often hindered by time pressures and competing priorities.
Challenge
The challenge was to deliver high-quality, CPD-accredited content in a format that suited busy HCPs who prefer to learn remotely on their own schedules and devices.
Approach
We designed a mobile-optimised, on-demand ‘plug and play’ learning hub within a gated area of our client’s website. This solution allowed HCPs to easily search, access, and interact with CPD content at their convenience. Key features included:
- Rich multimedia content: Expert-led video presentations, Q&A sessions, and 220 short-form videos covering 16 clinical topics, enabling tailored learning paths and supporting both quick refreshers and in-depth exploration.
- Mobile accessibility: Designed for optimal performance across devices, ensuring ease of access whether at a desk, in transit, or between clinics.
Results
- 6,300+ video views in the first 2 months, reflecting strong demand for flexible, self-directed learning.
- 320% increase in brand engagement, indicating improved visibility and relevance among target HCPs.
- Demonstrated effectiveness of mobile-first, CPD-accredited content in meeting the needs of time-pressured clinicians.
