CASE STUDIES
Using Video Education To Build Better HCP Engagement
Learn how we developed a video first education campaign for Staar Surgical and their HCP community.
Challenge
Medical device company, Staar Surgical, were looking to provide an e-learning resource for their ophthalmologists in the UK and China to help clinicians understand the benefits of their ICL lenses.
Approach
The team developed a video recording app to capture expert-led Q&A’s from KOL’s across the UK. The medical content plan and production schedule was managed closely by the team to make sure questions and messaging was consistent with the needs of HCP audiences.
Results
The videos were used to promote Staar Surgical lenses and build relevance amongst target referrer eye specialists and ophthalmologists across both the UK and China.
