CASE STUDIES
Lead Generation Through Short Form Video Education
Optegra, are a national group of specialist eye clinics supported by optometrists, healthcare technicians and over 100 expert, NHS trained surgeons.
Challenge
Optegra wanted to improve brand awareness across their digital channels and improve the website conversion rate for patient search terms across laser eye surgery and other refractive treatments.
Approach
Following a website conversion rate review we worked to develop a video SEO and CRO strategy that utilised video education in order to differentiate the brand and build trust and engagement from their self pay patient audiences.
Results
By focusing on the clinical excellence of leading consultants, and ensuring these messages matched the search intent of online patients, we achieved significant brand exposure for relevant searches and an impressive website conversion rate of 2.8%
