CASE STUDIES
Empowering patient choice with video-first web design
Founded by clinicians from King’s College Hospital, one of the world’s most prestigious medical centres.
Challenge
King’s Fertility is a leader in its field but poor brand positioning was letting them down. Private fertility treatment is not only a highly competitive field, but also a very sensitive one where conveying an effective and empathetic message really count.
Approach
Following a full marketing review and conversion rate audit, One Vision Health developed a digital marketing strategy. Time was spent on improving the website user-experience and conversion rate, with clear navigation, SEO-optimised content and engaging patient information videos to drive enquiries.
Results
The result? A website design that’s informative, helpful, and consistently conveys the clinic’s brand values and key messages. Patient enquiries have increased by 880% within 8 months and the conversion rate to enquiry from the video landing pages is an impressive 3.3% – over 65% above the industry average.
