CASE STUDIES

Delivering Better Care Through Connected Education

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Clinimed markets and distributes innovative medical products for Stoma Care, Urology & Continence and Wound Care to an international audience.

Challenge

As part of their effort to continually improve customer experience Clinimed were looking to develop an educational marketing campaign across their digital channels to increase customer and care-giver engagement with the brand.

Approach

One Vision Health developed a web application hosting video education content for caregivers and patients. The campaign included expert insights and thought leadership and support from the Clinimed clinical teams. The information included information on how to use Clinimed products as well as tips on how patients can better manage their conditions.

Results

Patients and caregivers felt better informed and empowered to make better choices around condition management.
The marketing efforts resulted in 40,000 video views across their Youtube in the first 2 months (EARNED MEDIA) and a 40% increase in brand engagement across their website and social channels

Users rated content
as very useful

84%

Increase in brand
engagement

40%

Increase in brand
mentions

22%

Case Studies

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