AI Insights & Tools
Klick Health launches AI “HCP FocusGroup” for pharma market research
Klick Health has unveiled a new AI-powered workflow designed to transform how life sciences companies test and refine their messaging. Called “HCP FocusGroup,” the tool uses generative AI and a large data set to simulate healthcare professional personas.
Instead of relying solely on traditional, time-consuming surveys, marketers can now run rapid feedback loops to see how different physician types might respond to campaign language, clinical claims, or patient education materials. This allows pharma teams to optimize communications earlier in the process and at lower cost.
The workflow also integrates compliance checks and sentiment analysis, reducing the risk of non-compliant or ineffective messaging. By combining simulation with traditional research, companies can shorten timelines while still validating strategies with real audiences.
For pharma marketers, this represents a shift toward more agile and data-driven communication planning. With the ability to test concepts at scale, teams can sharpen positioning, improve HCP engagement, and ultimately speed up adoption of new therapies.
NHS report highlights growing AI use in healthcare communications
A new report from the NHS Communications AI Taskforce shows more than half of NHS communications teams already use AI tools, with many more planning adoption. While this is a public sector development, it carries direct implications for pharma marketing and medical communications.
AI is being used to draft content, simplify technical language, analyse feedback, and manage high-volume communication tasks. The NHS is also prioritising ethical frameworks, training, and governance to ensure consistent and safe use.
For pharma teams, this signals a clear direction: partners, payers, and health systems are embedding AI into how they communicate. Aligning with these practices will strengthen credibility. Companies that can show their campaigns are AI-informed, efficient, and ethical will have an advantage in building trust with NHS stakeholders and clinicians.
The report also underlines a gap in training and access. Pharma’s role could extend beyond promotion to collaboration—sharing expertise, co-developing AI-driven education, and supporting digital communication skills. This positions pharma not just as a supplier, but as a communication partner within an AI-enabled healthcare ecosystem.