For starters, video is the fastest-growing form of content and hugely popular. Importantly for healthcare brands, video enables you to engage directly with patients and audiences in a way that’s open, transparent and personal, and means your health education content and marketing drives can be as clear and accessible as possible. It also provides potential to significantly extend your reach with content that works brilliantly across multiple platforms.
A central part of our philosophy and services, video is something we are very passionate about at One Vision Health, and we work closely with clients at every stage of the process, from planning and strategy through to production, marketing and monitoring your video content’s impact and success.
Video Marketing Strategy + Specialist Research and Planning
Video works best when it fits seamlessly into your broader campaigns and goals, so we’ll help develop the best possible strategy for your video content. This will include a rigorous research process by our specialist team, combining healthcare marketing and SEO insights to come up with the most effective approach for you, encompassing Hub, Hero and Hygiene content strands. Plus, a monthly video content promotion schedule to take your SEO and social media campaigns to the next level, and outline clear monthly targets and return on investment tracking. Our video marketing best practice guide can be found here.
You’ll want to know your investment in video is having an impact. Answerpack Insights allows us to track patient search data across YouTube, Google and our own network of partner sites and Answerpack channels. This means we can make recommendations on how each client channel should be best populated to maximise traffic and enquiries.