How To Use Video For Direct Marketing

Video by Sam Beavan

video-icon Sam Beavan

How To Use Video For Direct Marketing

“According to a recent study by Marketing Sherpa, for the 2nd year in a row video marketing is one of the top priorities for marketers surveyed, ahead of SEO, PPC, social media and email marketing. However, getting measurable results from video marketing involves more than sharing videos on youtube or embedding a video file on your website.”

So, What Are The Critical Factors For Web Video Marketing Success?

Creating Engaging Content: Use high quality, relevant, short form content that will engage viewers, compel them to contact you and motivate them to share it.

Viewer Interactivity: Create an interactive presentation and provide access to additional information, a clear contact sign up, registration forms, and sharing, with one click “calls to action.”

Flexible Distribution: The ability to easily distribute or “push” the video message to target viewers using different internet communication methods.

Actionable Viewer Tracking: The ability to collect comprehensive viewer engagement and response information. The ability to provide individual sales people with a streamlined process for delivering and tracking the behaviour of online traffic.


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