Wimbledon Clinics are a multidisciplinary group of orthopaedic specialists and sports injury experts that offer the highest levels of expertise to help patients reach their lifestyle goals. The clinic website was suffering from poor content engagement, limited social activity and a limited number of enquiries for new consultants. The team approached One Vision Health to increase their online visibility and brand profile.
Following a social media and content audit, One Vision Health developed a strategic marketing campaign with video that was successfully used across the website and social media channels to promote the services on offer.
A series of short-form video answers were created by the one vision team, featuring the medical experts themselves, to support patients in answering the common questions around condition and treatments options.
The AnswerPack video channel allowed the team to quickly integrate videos across the key website pages, and a wide number of clinical areas tho help improve organic reach and content engagement. Each video was optimised for popular keywords searched for on Google and included video lead capture forms to increase enquiries.
The campaign resulted in a 2336% increase in organic (unpaid) traffic and led to a 111% increase in website conversions to enquiries within the first 6 month period.