As the UK’s second largest private healthcare provider- with 39 hospitals, 11 clinics and Specialist Cancer Care Centres across England, Wales and Scotland – for Spire Healthcare, continually elevating and maintaining strong brand messaging is vital.
Focusing on video assets and imagery, the goal for this project was to transform Spire’s hospital websites, creating a seamless and consistent ‘visual journey’ that effectively conveys the Spire brand.
The first step was a thorough audit of the websites’ existing video assets and imagery. From here, we helped Spire develop a tailored brand style guide for their video, animation and photography content. As well as supporting this project, the guide was shared across the organisation and partner agencies, to ensure all future content projects are aligned.
Next, combining Spire’s own experts and case studies and One Vision Health’s innovative video and content marketing team, a multiplatform video marketing campaign – including 7 captivating patient stories, 12 education consultant treatment videos, and 7 medical animations – was created. In addition, short-form video edits were created specifically for use across Spire’s social media platforms, to further enrich the brand’s online presence and engagement.