Hadley Wood Hospital, the private healthcare unit within Royal Free London, was in a strong position, with a prime London location and leading team of specialists at the helm. But their existing website wasn’t performing, and did little to reflect and promote the hospital’s brand values and competitive position, or clearly convey the services on offer. Hadley Wood’s marketing team recognised that this needed to change, as part of a wider ongoing push to build on their content strategy and branding.
Web video channel
First, a thorough audit of the existing website, to identify exactly where and how improvements were needed. Next, combining data and SEO insights, content expertise and video innovation, the One Vision team embarked on a complete redesign of the Hadley Wood site.
To boost the user experience, the redesign started with creating clear, simple navigation with an intuitive, pared-back menu. Next, a clean, modern-looking layout gave the site a vital refresh. Finally, new SEO-optimised copy was created, ensuring every page consistently conveys the brand’s core messages and tone of voice, while also being engaging and informative.
An Answerpack campaign is also under way – One Vision Health’s unique short-form healthcare education videos. Featuring Hadley Wood’s own experts, these will further enhance SEO, provide a wealth of user-friendly content to use in future campaigns and across social, and transform how the brand connects with audiences.