Keen to promote their services and elevate their brand positioning, Optegra wanted to transform their approach to online marketing through video. Conveying the clinical excellence of their clinics, boosting awareness of their core services and leading consultants, and ensuring these messages reached target audiences in the most effective and relevant ways – increasing traffic to their website in the process – was at the heart of their goals.
For Optegra, our video services provided the perfect toolkit to accomplish all their marketing aims seamlessly and effectively. Over the course of three years, we’ve worked closely with Optegra to create more than 300 videos, including patient journeys, hospital tours, consultant interviews, conferences and hospital promotional videos. These have not only taken their approach to communicating and engaging with patients and audiences to new levels, but provided a bounty of varied and user-friendly content to populate their website and channels. We also developed a customised web video platform that was used on the client website in order to increase engagement with patients.