With a new team of specialists across London to promote, the London Centre For Aesthetic & Implant Dentistry, LCIAD, asked us to help them develop a premium brand. They were also looking for new ways to attract and engage with more patients, and keen for their website to become a respected, go-to source of dentistry information.
A fresh, vibrant brand identity was created. Next, we developed a new website for the clinic, to clearly showcase their diverse range of dental treatments on offer and, of course, reflect the brand values LCIAD was keen to promote. Scalability was a key aspect of the design, which included an easy-to-use Content Management System, allowing in-house users to quickly update the site and news section, enabling them to accomplish their aim of becoming a useful hub of information and a destination site for dentistry-related searches.
The site also included a web video channel that allows visitors to find out about treatments through a highly immersive and intuitive html5 design and build that works seamlessly across tablets and smartphones.