Founded by clinicians from King’s College Hospital, one of the world’s most prestigious medical centres, King’s Fertility is a leader in its field but an outdated website with poor visibility and a low number of new patient enquiries was letting them down. The clinic’s marketing team recognised that this needed to change. Private fertility treatment is not only a highly competitive field, but also a very sensitive one where conveying an effective and empathetic message really count.
Following a full marketing review and conversion rate audit, One Vision Health developed a digital marketing strategy that resulted in a brand refresh, new website and a monthly digital marketing campaign.
Time was spent on improving the website user-experience and conversion rate, with clear navigation, SEO-optimised content and engaging patient information videos that were used on AnswerPack’s targeted landing pages to increase enquiries.
The result? A website that’s informative, helpful, and consistently conveys the clinic’s brand values and key messages. Patient enquiries have increased by 880% within 8 months and the conversion rate to enquiry from the video landing pages is an impressive 3.3% – over 65% above the industry average.