Fight For Sight is the leading eye research charity in the UK. The charity funds pioneering eye research to prevent sight loss and treat eye disease. As a small charity, it is essential for Fight For Sight to increase its profile and grow its supporter base in order to continue critical funding research. Fight For Sight wanted to refresh their existing content and copy on the eye condition pages of their website, particularly Glaucoma.
One Vision Health delivered a campaign that was brave, people-focused and inspirational to address Fight For Sight’s unique needs. We successfully transformed Fight For Sight’s website content with SEO-optimised, informative and engaging copy. We also leveraged the growing opportunities in video by delivering two styles of videos – patient stories and researcher interviews.