The Chelsea Psychology Clinic website had recently launched but it was suffering from poor visibility for most competitive search terms across London.
One Vision Health undertook a business review of the clinics existing website, SEO and Google Adwords program and found it was not achieving the expected return on investment. It was achieving very limited traffic and visibility for all keyword terms and as such it was not generating sufficient enquiries. Our team carried out a full website audit, strategy and review before mapping out a digital marketing plan to take their clinic to the next level.
Initially, we worked with the client to revamp their existing website and produce 100 videos that we filmed over 1 day and built into a customised online video channel. This was used throughout the website for each treatment to help inform and educate patients on their options and help them better understand their condition.
The digital marketing campaign included adwords, remarketing, SEO and a completely managed video marketing service to help drive traffic and website enquiries.
As a result of these activities the fortunes of The Chelsea Psychology Clinic have improved significantly. The site is now one of the top ranked for natural search results for relevant keywords and the Google Adwords campaign has seen an increase in effectiveness with more enquiries per click. The video channel shows a high level of engagement with content and regularly generates enquiries and social media shares.
In less than 5 months from website launch we are now page 1 for most competitive keywords. We now receive
plenty of enquiries and all our 6 specialists are fully booked.
Elena Touroni (Medical Director)