How To Use Video For Direct Marketing

How To Use Video For Direct Marketing

“According to a recent study by Marketing Sherpa, for the 2nd year in a row video marketing is one of the top priorities for marketers surveyed, ahead of SEO, PPC, social media and email marketing. However, getting measurable results from video marketing involves more than sharing videos on youtube or embedding a video file on your website.”

So, What Are The Critical Factors For Web Video Marketing Success?

Creating Engaging Content: Use high quality, relevant, short form content that will engage viewers, compel them to contact you and motivate them to share it.

Viewer Interactivity: Create an interactive presentation and provide access to additional information, a clear contact sign up, registration forms, and sharing, with one click “calls to action.”

Flexible Distribution: The ability to easily distribute or “push” the video message to target viewers using different internet communication methods.

Actionable Viewer Tracking: The ability to collect comprehensive viewer engagement and response information. The ability to provide individual sales people with a streamlined process for delivering and tracking the behaviour of online traffic.

How To Use Video For Direct Marketing

How To Use Video For Direct Marketing

What’s the solution?

The most effective solution to these issues and complications is to use your email campaign as a teaser to drive recipients to a campaign micro site, video brochure or landing page where they can click to view your video clip, at their own leisure.

By including a ‘play video clip’ button in your email you can have a powerful call to action and marketers who are wisely cautious, but click-through hungry, can reap the benefits of the pull of video in their emails, without actually embedding any.

Sam Beavan

Article by Sam

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