Why aren’t my Adwords ads appearing?

There are a few reasons as to why your adwords may not be appearing.

Firstly, if it is a new website then it is highly probably it has not been fully indexed by Google yet and even i if it has it is going to suffer from a low quality score because not all the pages have been indexed. Google will still use quality scores as a means of assessing whether an ad is relevant for a particular search term and so getting some website optimisation completed first is essential.

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