When I reach page 1 do I have to keep spending money?

This is a very common question and the short answer is that you are unlikely to retain your rankings for a competitive keyword without consistent attention and effort to keep it on the first page.

For the most optimised websites on the internet it can take longer for them to lose their first page ranking but the bottom line is that other companies are paying for efforts to catch up with you so a regular budget should be dedicated to staying ahead of the competition.

← When I reach page 1 do I have to keep spending money?