What makes a successful SEO campaign?

A successful SEO campaign will include a steady increase of qualified traffic through to the website over time and this will  naturally lead to more enquires for the business if this is completed effectively. An effective SEO strategy will include a full understanding of SEO best practice and some technical understanding of how the website pages are being read and understood by the search engines. The ongoing campaign will require highly useful and engaging content that is posted and linked to both on and off the website from respected authority sites that also have a high “trust” value with Google.

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