What is SEO?

Search engine optimisation is the process of making a website rank highly on Google for keywords or search phrases that people use to find a particular product or service. Search engine optimisation (or SEO for short) is ongoing work and starts with the optimisation of the website pages and includes many activities that help Google understand the relevance, authority and trustworthiness of the content which are the main factors Google use to rank websites.

ref: SEO listed websites are the sites you will see on Google results pages down the middle of the page. They are not the banner ads you will see at the top and the right hand side of the page.

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