What is Google Adwords?

Google adwords or Google pay per click involves paying Google a fee per click on a small banner advert that can be setup in your Google account  and will appear in the Google results page. The adverts can be built inside your Google adwords account and it is possible to group your keywords into campaigns or ad groups in order to  closely monitor activity and see which keywords are performing highly. When setting up and placing an adgroup it is necessary to set a bid amount for the clicks on the ad for that keyword and this amount can vary from a few pence to a few pounds.

← What is Google Adwords?