What are the disadvantages of Adwords ?

Adwords can be expensive and can lead to a poor return on investment unless it is closely managed. There are many variables that come into play when setting up a campaign and monitoring bids and these all need to be taken account of when placing an ad and getting it ranked. It can take a lot of management time to make sure the campaigns are run effectively and money is not wasted on keywords that aren’t generating quality traffic. Adwords traffic is lower quality in general and can be around 25% as effective at generating enquires compared to traditional SEO.

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