What are the advantages of SEO?

SEO is the natural (or organic) way to increase the ranking of your website by tailoring efforts to qualify your website as the most relevant in it’s field. Websites that appear in natural seo listings achieve a much higher click through rate (CTR)  than adwords banner ads and the quality of the traffic is generally much higher. Consequently, this also means that the amount of enquires you receive from a lower amount of traffic (i:e the websites conversion rate) is also very high compared to alternative methods such as Google adwords.

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