Videos are engaging, informative, and most importantly, rewarded by Google when properly optimised. If your brand has yet to incorporate video as part of your digital strategy then you are missing a huge opportunity to get ahead. Videos that are properly optimised are up to 50 times more likely to appear on the first page of Google. Google can index transcriptions and the audio in the videos too so this is a another powerful tool to add to your marketing mix. The other advantage of video is it is the most shared form of online content and if content is shares then Google picks up on this and will rank it more highly.← Should I have a video?