How much should I spend on PPC versus SEO?

We suggest around 10 – 15% of your search engine marketing budget is spent on PPC in order to generate traffic for a wider number of keywords than your website might naturally appear for. PPC can quickly bring large volumes of traffic to your website and can provide some useful insights into how to tailor your wider search engine marketing campaigns or seeing how website traffic connects with your website pages for niche phrases and keywords.

← How much should I spend on PPC versus SEO?