How do I rank highly on Google?

There are many factors that Google will look at when ranking a website.

In short the core elements can be broken down into onsite elements such as website metadata (page titles, descriptions and keyword tags etc) and offsite signals such as how many other sites are linking to you and how relevant and trustworthy they are. If you have a high value link from a leading government site, industry journal or popular blog or forum then Google will see these links as a vote of confidence in what you are doing and so will begin to start ranking your website higher.

If you are also able show high website engagement as in people are staying on the pages for a while and they are sharing the pages content on channels such as social media then Google will also pick this up and start ranking the pages higher as they are clearly providing useful information.

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